Hi there, we’re so glad you found us!

Loua is a brand with items intended to brighten up your outfit, whether it is through a piece of jewelry or a bag. Every item is carefully designed and finished by hand in The Netherlands. We let ourselves get inspired by nature’s beauty and strive to offer you rich materials without the big price tag. Loua is a brand that inspires and allows you to dream.

How it started…

In 2019 Yente Friederichs launched Loua as a fun side project. She started with purchased jewelry and then slowly began experimenting with her own, handmade designs. We went from selling only jewelry to a bunch of different fun, but timeless items that really add something to your outfit.

Our mission

We strive to create items that we are missing in our own closets and jewelry boxes—unique and high-quality pieces that stand the test of time. And most importantly, we do our best to prioritize the environment by using materials that retain their beauty, such as stainless steel, real natural stones, pearls, and color-retaining beads. Becoming a sustainable brand is a work in progress, and we hope to update you about our next steps as soon as possible.